Prospección B2B
Independent analysis of B2B tools

The best B2B prospectingtools, compared

Guides, comparisons and tutorials about Waalaxy, Instantly, Apollo and more. We help you choose the right tool to fill your pipeline without risking your LinkedIn account.

6+
tools analyzed
100%
independent analysis
2026
updated this year
system.prospecting — ranking
LIVE
01Instantly.ai
4.7
02Hunter.io
4.7
03Smartlead
4.6
04Pipedrive
4.5
05Monday.com
4.6
06Waalaxy
4.8
07Scrupp
4.6
08Apollo.io
4.4
09Aircall
4.5
10ActiveCampaign
4.3
[VERIFIED] Data reviewed August 202610 records
Decision matrix

Quick comparison

Price, ease of use and the ideal use case for each tool, at a glance.

ToolCategoryPriceEase of useBest forRating
Logo de Waalaxy
WaalaxyTop pick
Safe, undetectable LinkedIn prospecting
LinkedIn AutomationFrom ~$0 (freemium)Very easyFreelancers, SDRs and teams that want to scale LinkedIn without risk
4.8
Visit
Logo de Instantly.ai
Instantly.ai
Email en frío con cuentas ilimitadas
Cold EmailDesde ~$37/mesFácilAgencias y fundadores que envían cold email a gran volumen
4.7
Visit
Logo de Hunter.io
Hunter.io
Find and verify emails by domain
Email FinderFrom ~$0 (freemium)Very easyPR, link building and one-off email searches
4.7
Hunter.io
Logo de Scrupp
Scrupp
Solid LinkedIn alternative
LinkedIn AutomationFrom ~$19/moEasyThose looking for simplicity at low cost
4.6
Scrupp
Logo de Smartlead
Smartlead
Technical infrastructure for agencies
Cold EmailFrom ~$39/moMediumTechnical teams and complex sales operations
4.6
Smartlead
Logo de Brevo
Brevo
Email marketing and contact CRM
Email MarketingFrom ~$0 (freemium)EasySMEs and freelancers doing email marketing on a budget
4.6
Brevo
Logo de Monday.com
Monday.com
Visual CRM and project management
ProductivityFrom ~$9/moVery easyAgencies and teams that want to see everything in boards
4.6
Monday.com
Logo de Instantly.ai
Instantly.ai
Cold email with unlimited accounts
Cold EmailFrom ~$37/moEasyAgencies and founders sending cold email at volume
4.5
Instantly.ai
Logo de Pipedrive
Pipedrive
The CRM built for sellers
CRMFrom ~$24/moVery easySDRs, freelancers and small teams wanting a clear pipeline
4.5
Pipedrive
Logo de Aircall
Aircall
Cloud telephony for sales
TelephonyFrom ~$30/mo per userEasySales and support teams that live on the phone
4.5
Aircall
Logo de Apollo.io
Apollo.io
The largest contact database
B2B DatabaseFrom ~$0 (freemium)MediumStructured sales teams and scaling startups
4.4
Apollo.io
Logo de Bright Data
Bright Data
The web data infrastructure
Data & ScrapingFrom ~$0 (pay as you go)AdvancedTeams needing structured web data at scale
4.4
Bright Data
Logo de ActiveCampaign
ActiveCampaign
Advanced automation + CRM
Email MarketingFrom ~$15/moMediumAgencies and marketing teams automating complex flows
4.3
ActiveCampaign
Logo de RocketReach
RocketReach
Find direct emails and phones
Email FinderFrom ~$0 (freemium)EasySDRs looking for direct contacts of decision makers
4.3
RocketReach

* Indicative entry prices. Always check the official website for current plans.

In-depth analysis

Tools analyzed

Deep reviews, key features and the ideal use case for each one.

Logo de Waalaxy

Waalaxy

LinkedIn Automation

4.8/5
From ~$0 (freemium)Very easy

The leading tool to automate LinkedIn without risking your account. Simulates human behavior, avoids network restrictions and democratizes B2B outreach.

  • Undetectable network simulation
  • No-code visual workflows
  • Multichannel campaigns (visits, invites, InMails)
  • Lead import from CSV or Sales Navigator
Visit Waalaxy
Logo de Instantly.ai

Instantly.ai

Cold Email

4.7/5
Desde ~$37/mesFácil

La disrupción del cold email: cuentas de correo ilimitadas, warm-up automatizado y bandeja unificada. Ideal para agencias y fundadores que escalan envíos. Todos los nuevos usuarios consiguen una prueba gratuita de 14 días.

  • Cuentas de email ilimitadas
  • Warm-up pool automatizado
  • Unibox centralizado
  • Rotación de dominios para entregabilidad
Visit Instantly.ai
Logo de Instantly.ai

Instantly.ai

Cold Email

4.5/5
From ~$37/moEasy

The cold email disruptor: unlimited email accounts, automated warm-up and a unified inbox. Ideal for agencies and founders scaling sends.

  • Unlimited email accounts
  • Automated warm-up pool
  • Centralized Unibox
  • Domain rotation for deliverability
Instantly.ai
Logo de Scrupp

Scrupp

LinkedIn Automation

4.6/5
From ~$19/moEasy

LinkedIn automation tool with a simple interface and focus on protecting your account.

  • Simple, intuitive interface
  • Connection and message campaigns
  • Account safety focus
Scrupp
Logo de Smartlead

Smartlead

Cold Email

4.6/5
From ~$39/moMedium

Cold email for systems architects: unique IPs, robust API and deep integrations with Zapier, Make and n8n.

  • Unique IPs per campaign
  • Robust API for integrations
  • Native n8n/Make/Zapier integrations
Smartlead
Logo de Apollo.io

Apollo.io

B2B Database

4.4/5
From ~$0 (freemium)Medium

The sales intelligence leviathan: 400M contacts, waterfall enrichment and integrated CRM.

  • 400M+ contact database
  • AI Account IQ
  • Integrated CRM
  • Waterfall data enrichment
Apollo.io
Logo de Hunter.io

Hunter.io

Email Finder

4.7/5
From ~$0 (freemium)Very easy

The gold standard for finding email addresses associated with a domain. Essential for PR, link building and direct sales.

  • Ultra-fast domain search
  • Email verification
  • Search by name and company
Hunter.io
Logo de Pipedrive

Pipedrive

CRM

4.5/5
From ~$24/moVery easy

Visual pipeline CRM that organizes your sales by stages. Famous for its minimal learning curve: you get it in an afternoon and it never gets in the way.

  • Visual stage pipeline
  • Task and follow-up automation
  • Email and calendar integration
  • Team activity reports
Pipedrive
Logo de Brevo

Brevo

Email Marketing

4.6/5
From ~$0 (freemium)Easy

Formerly Sendinblue: email marketing, SMS and automation in an affordable platform. Very popular in Spain for its generous free plan and integrated CRM.

  • Free plan with 300 emails/day
  • Visual marketing automation
  • SMS and WhatsApp integrated
  • Integrated contact CRM
Brevo
Logo de Bright Data

Bright Data

Data & Scraping

4.4/5
From ~$0 (pay as you go)Advanced

The world's largest proxy and scraping network: company, ecommerce and social media data at scale. Perfect for enriching your lead databases.

  • Giant residential proxy network
  • No-code Web Scraper IDE
  • Ready-made datasets
  • Scraping API at scale
Bright Data
Logo de Aircall

Aircall

Telephony

4.5/5
From ~$30/mo per userEasy

Modern cloud phone system for sales and support teams: browser calls, recording, CRM integration and real-time analytics.

  • Browser and mobile calls
  • Recording and transcription
  • Native CRM integration
  • Real-time call analytics
Aircall
Logo de ActiveCampaign

ActiveCampaign

Email Marketing

4.3/5
From ~$15/moMedium

The most powerful marketing automation tool on the market: email, SMS and CRM with visual automations that go far beyond basic email marketing.

  • Advanced visual automations
  • Integrated sales CRM
  • Email, SMS and messaging
  • Lead segmentation and scoring
ActiveCampaign
Logo de Monday.com

Monday.com

Productivity

4.6/5
From ~$9/moVery easy

Visual work platform with integrated CRM. Ideal for agencies managing clients, projects and pipeline in one colorful board.

  • Customizable visual boards
  • CRM and sales pipeline
  • No-code automations
  • Multiple views: kanban, gantt, calendar
Monday.com
Logo de RocketReach

RocketReach

Email Finder

4.3/5
From ~$0 (freemium)Easy

Contact database with direct emails and phone numbers of professionals. Powerful search by name, company, title and more. Ideal for high-value prospecting.

  • Direct emails and phones
  • Search by title, company and sector
  • Contact verification
  • Browser extensions
RocketReach
Analysis protocol

How we analyze

We are transparent about our method. That is how you can trust we are not selling you hype.

01

We test every tool

We create real accounts and run the workflows a real user would.

02

We compare alternatives

We contrast each tool with its direct competitors to give you an honest verdict.

03

Verdict by use case

There is no universal winning tool: the best one depends on your team and budget.